1300 Numbers - The Ultimate Guide

Everything you need to know about

Australian Virtual Numbers

1300 / 1800 / 13

What are 1300 Numbers?

Ten digit 1300 numbers are recognised around Australia and the world, as a number type that’s commonly used by Australian businesses. All 1300 numbers are ‘virtual numbers’ in that they get routed to a real number or answering point. When you get a 1300 number, you can choose to route the calls to either your landline or mobile number.

You can route a 1300 number to one answering point or a range of answering points. Most providers allow you to preset what calls go where when you setup your 1300 number. Because they’re virtual numbers, 1300 numbers are portable. This makes them a wise choice for businesses that have growing or changing needs.

Virtual 1300 numbers are only used for receiving calls and cannot be used to call out. That’s why they are also referred to as inbound numbers. Businesses use 1300 numbers to give a consistent point of contact – only one number Australia-wide. This also helps to save cost on advertising.

1300 numbers are also called ‘Local Call’ numbers

Because customers can call your business for the cost of a local call. A little known fact is all 1300 numbers remain the property of the Australian government. Instead of actual ‘ownership’, you gain what’s known as “Rights of Use” to your 1300 number service.

Most 1300 numbers have ten digits – 1300 followed by 6 unique digits. Some providers now offer longer numbers, although it’s still the 6 digits after 1300 that get used to make the call.

Ultimate 1300 Buyer’s Guide

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Why are 1300 numbers better than landlines?

1300 numbers come with better built-in call handling options that you can’t get with standard landline numbers. You can route to different answer-points based on criteria such as location, time and day, or availability. When you buy and setup your 1300 number, your provider should help you customise it based on your business needs.

Most 1300 numbers these days come with built-in functions which were exclusive to larger and more expensive phone systems in the past.

Features such as

  • Time Based Routing/Night Switch
  • Call overflow
  • State based routing
  • Public Holiday routing

Keeping the same number even if your business relocates is another huge advantage. Landline numbers have very limited portability. Inbound numbers by definition are not tied to a set geographic location. This means they provide local rates to your customers anywhere in Australia, no matter where your business is.

Their increased functionality also means that they can be combined with other telecommunication services like outbound calling, VoIP and high-speed internet to provide cost effective solutions for all your office communications.

Because they’re virtual, they also have no need for extra hardware or equipment.

Normal Numbers

Normal Issue numbers have a random 6 digit number combination after the 1300 prefix. They are typically less appealing number combinations with less rhyme or memorability. This makes them cheap or free to obtain.

Smart Numbers

Smart numbers are numbers that spell words, OR numbers that come in appealing patterns and easily remembered. There is usually a premium attached to buying these more sort-after number types.

Top 10 most popular 1300 number features

Lift Your Business Presence and Put Out a More Professional Image
Boost Marketing Campaigns and Gain an Edge on The Competition
Increase Brand Recall with Smartnumbers and Phonewords
Streamline Your Inbound Call Handling
You’re Free To Move Anywhere
Flexible Call Handling Options
Call Routing Flexibility
Geo-based Call Routing
Time Based Routing
Call Hunting

How can 1300 numbers be used

There are lots of reasons a business will choose to get a 1300 number.

Some of the most common reasons are:

  • Having a single point of contact for your business nationwide
  • For reporting on and managing inbound calls to call centres.
  • As help desk, call centre or priority customer lines.
  • Re-direct your customers to the most appropriate office, employee or store location.
  • To track and measure response rates for marketing campaigns and improve ROI.

1300 numbers can only be used for receiving calls, that’s why they’re commonly referred to as ‘inbound numbers’. They’re classified as Australia wide national numbers, there is no need to use an area code like 02, 03, 08 etc.

Most plans generally come with a high level of call handling and routing options. These functionalities provide improved efficiency and productivity. 1300 numbers are the superior option when compared to traditional landline numbers.

The 8 core reasons business choose 1300 numbers

  1. 1300 numbers help to centralise your business communications.
  2. Increase sales calls from customers.
  3. Give your business a professional look and feel.
  4. Enable your business to capture more leads and stay open longer.
  5. Track & report on marketing and advertising campaigns.
  6. More easily identify customer service issues.
  7. Allow national customers to contact your business at low cost.
  8. Route calls anywhere within an organisation or geographically.

Cost to own a 1300 number (for business)

By investing in a 1300 number, business makes it easier and (in most cases) cheaper for customers to contact them. Instead of the customer paying to call you, the cost to call a 1300 number is paid by the business that owns the number and receives the call.

There are just 3 items to factor into the cost of a setting up and running a 1300 number. Buying the number, access charges, and call rates.

1. Buying the number The cost of a 1300 number depends greatly on the attractiveness of the number being bought. Completely random number combinations can be acquired for free from most providers.

Memorable numbers and attractive sequences known as ‘SmartNumbers’ or ‘PhoneWords’ range from $250 to more than $4,500.

2. Monthly access charges Like ‘line rental’ for landlines, most providers charge a small monthly access fee for your 1300 number service.

Depending on the volume of calls and features you need, this can range from only $10 per month all the way up to hundreds of dollars for some high end services.

3. Choosing a pricing plan for calls The most important decision is your call plan. There are so many plans and options out there it can be hard to narrow it down to the right one. As a general rule of thumb, you will trade off between per minute rates and monthly access fees. For example:

A high monthly access charge usually attracts a lower per minute inbound call rate. This is ideal for businesses expecting large numbers of inbound calls.

Alternatively, plans with a low monthly access fee will often have a higher per minute rate. If you expect a low volume of inbound calls this can be a good option.

Are there contracts involved with a 1300 number?

There should be no contracts when you buy your number. Anyone can buy a number direct from the government website. For this reason, reputable providers don’t use contracts.

Many providers (not all) do have contracts for their call plans. This means that although your number is yours and you own it, the service provider that may ask you to sign a contract.

Before you get a 1300 number from any provider, you should look for and review the “1300 Number Critical Information Summary”. This document is required for all Telco’s and contains important information about the use and management of your number.

1300 Number Costs

There are 2 different parties to consider when talking about 1300 number costs.

First, what are the costs to the customer to call the number.

Second, what are the costs to the business that owns the number being called.

Cost to call a 1300 number (for customers)

When calling from any Australian landline, the caller is charged the standard local call rate. This is why inbound numbers are sometimes called ‘Local Call Numbers’.

A higher rate does apply for customers calling from a mobile. The cost to call 1300 numbers from mobiles are set by the caller’s own mobile service provider and will vary between carriers. Below are some publicly available 1300 call charges from various carriers in Australia.

On many plans their calls to 1300 numbers are included in bundles, but on their low cost plans the charges can be as follows:


Cost to receive a call from a 1300 number (for business)

When receiving a call from a 1300 number, there is a per minute rate typically charged to receive a call which is determined by two things;

First, receiving the call - This rate is different depending on if the caller is using a landline or mobile to call the 1300 number.

Second, forwarding the call - This rate is different depending on where the 1300 number is connecting the call too, such as a mobile or a landline number.

Here is a comparison of Australia 1300 plans and call rates:

Think Pickle

Questions about 1300 numbers

Chances are someone’s asked the exact same question before, but if you can’t find what you’re looking for, feel free to pick up the phone and speak to one of our friendly team members

Are 1300 numbers free to call?
What will it cost to get a 1300 number?
Can I use Skype with a 1300 number?
Can a 1300 number give me information about who is calling me?
What is the difference between 1800 and 1300 numbers?
How soon can I get connected if I want a 1300 number for my business?
How can I get a 1300 number?
Can I transfer my existing 1300 number?
Can I request a specific 1300 number?
If I get a 1300 number, do I have to bring across my landline and mobile too?