A smart number is a 13, 1300 or 1800 phone number that spells out a memorable word or phrase. They can be used to create a business phone number for a recognisable brand name like 1800-FLOWERS.
Other companies want an easy-to-remember business phone number for use in advertising (like 1300-123 123).
Smart numbers are available for purchase from the Australian Communications and Media Authority (the ACMA) theNumberSystem platform, with three prefixes options, including 1300, 1800 and 13.
Smart numbers are then activated and hosted by carriage service providers (CSPs), like Think Pickle.
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Smart numbers are numbers that spell words, OR numbers that come in appealing patterns and easily remembered. There is usually a premium attached to buying these more sort-after number types.