A phone number your customers never forget
Turn your number into a brand asset — phone words are easier to remember and easier to market.
Why choose phone words
Phone words make your business easier to remember than standard numbers. Pair a memorable word with your 1300 or 1800 number to boost recall and enquiries.
Establish a consistent identity across marketing channels.
Make it easier for customers to contact you.
Boost the effectiveness of advertising campaigns.
Leverage keyword‑rich phone words for better search visibility.
Our Phone Word plans are designed to elevate your business communication, making your contact number unforgettable. Whether you choose a premium-grade pattern or a budget-friendly option, every plan delivers consistent branding and functionality with a 12-month commitment.
Note: 1300/1800 plans sold separately.
How our phone word service works
It’s a simple add‑on to your 1300 or 1800 service.
Find an available phone word or close variant.
License the word and link it to your number type.
Your calls route just like a normal 1300/1800 service.
Roll it out across ads, web, vehicles and signage.
Why choose Pickle
License a phone word starting at just $45/month.
Find the perfect word for your brand.
Expert help when you need it.
Drive better recall and engagement with phone words.
What is a phone word?
A phone word is a 1300 or 1800 number expressed as letters, like 1300 PICKLE. It’s licensed alongside your 1300/1800 service and routes like a normal business number. Because it’s easier to recall and say in ads, phone words can lift brand recall and enquiry rates without changing how calls are handled.
Learn more: /resources/phone-words-guide
How do I choose a phone word for my business?
Keep it short, relevant and easy to spell. Avoid ambiguous letters (e.g. 0/O), use plain language your customers already use, and test it out loud. If your first choice isn’t available, try singular/plural variants, synonyms or a short descriptor (e.g. CLEAN, CLEANUP).
Learn more: /resources/how-to-choose-a-phone-word
What if my preferred phone word is taken?
You still have options. Consider close variants, abbreviations, plural/singular changes or adding a simple descriptor. We can also suggest available words in your category so you keep the intent while staying memorable.
Learn more: /resources/phone-words-guide
Do I need a 1300 or 1800 number to use a phone word?
Yes. Phone words work with 1300 and 1800 services. You’ll license the word and pair it with your active 1300/1800 plan. If you already have a number elsewhere, talk to us about your options.
Learn more: /numbers/1300-numbers | /numbers/1800-numbers
How much does a phone word cost?
Phone word licences start from $45/month. Pricing depends on the marketing value and availability of the word. The underlying 1300/1800 plan is billed separately on a month‑to‑month basis. We’ll confirm total costs before activation.
Learn more: /resources/phone-word-costs-australia
How long does it take to set up a phone word?
Most phone words are set up within 2–10 business days, depending on availability and registry processing. We’ll keep you updated and confirm once your word is live and routing correctly.
Learn more: /resources/phone-words-guide
Can I route calls from a phone word like a normal number?
Yes. Your phone word routes through your 1300/1800 service, so you get the same features — time and day routing, call overflow, IVR, area‑based routing and call reporting. It’s a branding layer, not a limitation.
Learn more: /resources/how-inbound-call-routing-works
How do I dial phone numbers with letters?
Match each letter to its keypad digit, then dial normally. For example, PICKLE maps to 742553 — so 1800 PICKLE is dialled as 1800 742 553. Most mobiles and softphones display the mapping on‑screen if you type the letters.
Learn more: /resources/phone-words-guide
What is over dial and does it matter?
Over dial is when a phone word has more than six letters after the prefix (e.g. 1800). Extra digits are usually ignored and the call still connects. For the broadest compatibility — especially with some IP networks — aim for six letters if you can.
Learn more: /resources/phone-words-guide
Can I port an existing phone word to Pickle?
In many cases, yes — subject to the current licence holder and registry rules. Share your details and we’ll confirm what’s possible and the steps involved.
Learn more: /contact
Do callers pay to ring a phone word?
Charges depend on the underlying number type. 1800 numbers are generally free to call within Australia; 1300 numbers are typically charged at a local call rate (mobile plans may vary). Your branding doesn’t change caller charging — the number type does.
Learn more: /numbers/1800-numbers | /numbers/1300-numbers
Can I change or cancel my phone word?
Phone words are licensed on a 12‑month basis. You can change or discontinue at the end of the licence term. Your 1300/1800 plan runs month‑to‑month, so number service changes remain flexible.
Learn more: /resources/phone-words-guide
Ready to Boost Your Brand with Phone Words?
Start your free search today and discover how a phone word can transform your business communication.