Time-of-Day Call Routing Explained

Call Routing & Phone Features

Time-of-day routing allows businesses to automatically route calls differently depending on the time a call is received.

This feature is commonly used by companies that want to manage calls during business hours while providing alternative handling outside those hours.


How Time-of-Day Routing Works

The phone system checks the time when a call arrives and applies routing rules accordingly.

Example configuration:

Business hours (9am – 5pm)

  • calls route to office team
  • overflow calls go to call queue

After hours

  • greeting message plays
  • callers leave voicemail
  • emergency calls forward to on-call staff

Benefits for Businesses

Time-based routing helps businesses:

  • avoid missed calls
  • maintain professional messaging
  • manage after-hours support
  • support international teams

Use Cases

Customer Support

Calls route to support teams during business hours and voicemail after hours.

Sales Enquiries

Calls can route to different sales teams depending on time zones.

Emergency Services

Critical calls can forward to an on-call employee.


Combined with Other Routing Features

Time-of-day routing often works alongside:

  • IVR menus
  • call queues
  • call forwarding
  • simultaneous ring

These features together create a powerful call management system.

Learn more about call routing:

What Is Call Routing?